Since 1969 we have been creating the most advanced products for professional hairstylists.
Hair Care is not just a matter of head: for us it’s all about emotions. Taking care of hair means taking care of people: their needs, their feelings, their wishes. That’s why we offer professional hairstylists the best products to guarantee their clients a total experience of well being.
The world we imagine is in constant evolution. We achieved many goals so far, but we don’t stop. We keep on looking for new roads and directions, to broaden our horizons and find innovative trends, looks and styles that express our vision about the future of Hair Care.
Hair Care means quality: that’s why we have the most advanced labs and we only use high quality raw materials and biological ingredients. Technological innovation and long-term expertise: we have been working for over forty years to offer our clients the best products and tools to express their talent.